Peek Clothing: A new way of experiencing online clothing shopping
This new online clothing company might change the way we purchase clothes thanks to their different approach of returns and exchanges
In theory, buying clothes online seems ideal. There’s no waiting in line to try on clothes, a virtually effortless checkout, more choice and sizes than in physical shops, and most importantly, the ability to purchase anything, at anytime, anywhere.
However, many cyber shoppers are still disappointed by the online clothes shopping process.
According to an article published by the BBC, a new study conducted by Savvy Marketing suggests that two thirds of shoppers who bought women’s clothing online in the last 6 months sent at least one item back. This represents 63% of shoppers interviewed by Savvy Marketing returning goods, and it has a direct effect on costs.
Retailers say that with the costs of free returns, they must recover their costs somewhere else, which leads to an increase in their prices.
In the long run, this could have a negative impact on the UK’s economy.
According to Emarketer, in 2014 , online sales accounted for 13% of the total UK economy, and estimations for 2017 are up to 15%.
However, the future of online clothing shopping is set to take a positive turn.
Peek Clothing is an innovative online clothing retailer founded in Newcastle in February of 2017, and will go live in late May.
The concept is simple. Nathan Rose, the founder, said: “We essentially provide a ‘try before you buy’ service. In more detail, first you create an account with Peek. Then browse our clothes just like you would any other online store and place your order. We then deliver your order with free next day delivery and give you two weeks to try on your new items. Anything you don’t love, simply return back to us using the prepaid label included in your parcel. After the two weeks, we’ll automatically charge your payment method for the clothes you’ve kept.”
Interested in business and innovative solutions, Rose founded Peek Clothing “to solve common annoyances people have with shopping online.”
The idea is innovative, but also goes back to the roots of traditional business. Indeed, why would you pay to try on clothes that you purchased online, when you can do it for free in a physical shop?
Rose adds, “We want to revolutionise the way the world shops online. We believe that the way online shopping currently works is backwards. With the shift to e-commerce, the entire proven model of allowing customers to try items on before buying was abandoned, we want to bring this customer centric approach back.”
Peek seeks to minimise the hassle that often comes with online shopping, and Rose is confident success is not far off.
He said: “Online shopping is a gamble. Having to order multiple sizes, items looking different when they arrive, having to wait weeks for a refund. We believe our unique concept will resonate with people and the interest so far has been amazing so we can’t wait to launch and show everyone what we’re about.”
Initially, Peek Clothing will be selling its own brand. Eventually, it will aim to sell products from other designers.
Rose continued, “As the business grows, we also plan to provide clothing from upcoming designers. This will give the designers a retail platform to expand their customer base and also provide customers with the chance to discover new fashion designs first.”