Coors Light Ice Cave proves a hit with Glasgow revellers
Icy bar experience coincides with this weekend’s Riverside Festival
The Coors Light Ice Cave experience has come to Glasgow, and locals seem to be loving it!
In town until Sunday, 28 May, beer brand Coors Light has set up an ice bar experience next to the Riverside Museum.
It is the first stop on this year’s tour, with previous locations including Sheffield and Birmingham.
With free to access for up to 30 minutes, those who enter the large “cave” can experience draught Coors Light, DJ sets, and a selfie booth, while there’s a seating area serving Coors Light cocktails outside.
Judging from reactions, the Ice Cave is proving a big hit with those brave enough to throw on a jacket and step inside.
Joe, 28, called it an “awesome” experience, adding: “It’s not often you want to be colder in Scotland, but it’s good fun with a group of mates, plus you get beer. Can’t argue with that.”
Kirsten, 24, said it was “pretty great” to have the Ice Cave in Glasgow.
“I wish it was closer to the [city] centre,” she said, “but it was still worth coming down for. Everyone’s here to have a good time.”
Social media has filled up with posts from the cave, with Instagram in particular offering shots of cold drinks, cosy jackets, and one person noting they were having “a rave in an actual cave”.
The Ice Cave campaign was created by marketing agency Sense London in 2014.
Senior account manager Joanna Wharton said the goal was to create “an unforgettable experience that captures the fun and energy of the brand by creating the best possible atmosphere to enjoy an ice-cold Coors Light”.
She added: “It’s also a great place to discover local talent and up-and-coming artists.”
Ali Pickering, vice-president of Global Miller Brands (what is their relationship with Coors?), said: “For Coors Light, it’s not just about delivering refreshing, great tasting beer, but ensuring we consistently engage consumers with incredibly unique experiences that they’ll never forget, and on that front, the Coors Light Ice Cave certainly delivers.”
The Ice Cave coincides with this weekend’s Electric Frog & Pressure Riverside Festival, running from 27 to 28 May.
With artists including Groove Armada, DJ Koze, and Sven Vath, the two-day music festival attracts hundreds of revellers each year.
However, organisers have issued a statement in the wake of the Manchester terror attack this week advising of increased security measures, the Evening Times reports.
In addition to a “rigorous search policy”, guests will also experience longer processing times at entry points.
Promoters added: “We stand shoulder to shoulder with the people of Manchester at this extremely sad time – a people with a similar love of music to those of Glasgow.
“Please arrive early, we open at 1pm, bring as little as possible with you – everything you need is within the festival site. Stay safe and look after each other.”
For more information on the Coors Light Ice Cave, visit coorslight.co.uk.
For more information about the Riverside Festival, visit riversidefestivalglasgow.com.