Pins Collective: The wearable GIF
Pins Collective to launch World’s First Digital Pin
With 2017 being the year of individuality and self-expression, there is little surprise when companies launch products that aim to enhance creativity. As the 21st century progresses, new technologies are being developed which transforms something simple into something wonderful.
Take a pin, for example. A statement of your true character, a display of who you are. If you dine in restaurants like TGI’s, you will have no doubt seen many employees wearing uniforms adorned with badges that reflect their personality. However, is there a need to wear so many when one pin could show all?
Meet Pins Collective.
Pins Collective is the world’s first digital pin. It aims to enable customers to design and choose what is shown on their lapels. The concept is simple: you buy the pin and download the accompanying app, which allows you to decide what design of yours, or others, you want to wear that day. There is no limit to the number of images you can display per day and you can change the picture whenever you choose. Once you have selected the artwork you want, it will appear on the pin, via Bluetooth, in less than a second.
The creators of Pins Collective wanted to go against the new wave of “fitness wearables” and develop something which doesn’t track calories, heartbeat or exercise. Instead, they aim to develop a product which “enhances your personality” and allows you to change your design depending on your mood, what band you’re listening to that day, or even what clothes you are wearing.
A primary benefit of the product is the ability to wear it anywhere. It can be worn on a bag, as a necklace, or simply as a badge. It is small enough to move around easily, but large enough to make a statement.
The 1.34-inch screen is semi-reflective and semi backlit, resulting in a sharper image when sunlight hits the pin. Conversely, the backlighting on the pin ensures that the image is also visible indoors. It is compatible with iOS and Android and, when charged, can last up to 74 hours with still images and 2.5 hours with moving animations.
Perhaps the most interesting facet of the Stockholm-based company is the reliance on partners and suppliers. The masterminds behind this project launched the idea in 2015 and appealed to people to pledge their support. They teamed up with Kickstarter, a company which helps creators find resources to develop their idea, with an initial aim of raising $75,000. Within two weeks of launch, they had achieved this goal and, raised $102,066 overall.
Although a prototype has been sent to their backers, the final product isn’t due to be released until February next year. Prices range from $69 to $550, with the latter valuation granting access to ten pins and their app. The cost may seem a little steep for what is effectively just a badge but the designer, Olof Sjostedt, promises that new ideas and developments are constantly being worked on.
It’s easy to see people responding to this idea and using it to promote their favourite sports teams and music artists. Moreover, it can be used to show respect to prominent figures who have recently passed away or to show support for important causes. A variety of companies have already reached out to Pins Collective in the hope of teaming up to make the badge more than just a personality statement. Heineken has put forward an idea which allows wearers to get a free drink at their events by showing their designs at the bar and healthcare companies are looking at using the badge to show their patients’ vital signs.
Pins Collective is just one of the many collaborative groups which is taking “normality” and throwing it out the window. If you’re listening to Michael Jackson that day, then let the world know. Find Barack Obama inspiring? Display him on your lapel.
The new “in” thing is being different and Pins Collective will happily help you achieve that.